Sixteen years ago Doe Deere and her boyfriend Mark were in the process of founding a rock band. When her career in music didn’t pan out, Deere and her boyfriend put their energy towards building the cosmetics line Lime Crime. Today the company is one of the fastest growing cosmetics brands with clients all around the world. When Doe Deere moved from Russia to New York City with her parents as a child, she dreamed about having her own company. She was inspired by the female entrepreneurs she had heard about. Today Doe Deere and Lime Crime are an inspiration to millions of women around the world.
Doe Deere founded the company almost by accident. When she couldn’t find the neon bright make-up she wanted to wear while performing Deere decided to make some herself. When she showed it to visitors to her online make-up tutorial they begged her to sell some to them. Deere created Lime Crime cosmetics and began to market the brand online. Her innovative marketing efforts, high quality products and the positive reinforcement she offers her staff combined to make the brand an almost instant international internet sensation.
Unlike most traditional cosmetics brands Lime Crime is designed to make a loud creative fashion statement, not cover up perceived flaws in people’s skin. The brand has been embraced by people of all ages looking for a way to cultivate their colorful inner unicorn. Lime Crime with the extremely loud colors of its lipstick, eyeshadow, eyeliner and nail polish is perfect for doing just that. Plus the products are made from vegan ingredients and never tested on animals, so people can feel good about wearing it. Add the fact it goes on easy, is smudge-proof and lasts all day long and that makes it perfect for work or play.
The intensely colored cosmetics line was founded in 2008 and is now a ‘must have’ for socially conscious people looking to make a loud statement with their make-up. Deere chose the name Lime Crime because lime green is her favorite color. Plus she has been playing with make-up and sparkles and creating her own unique looks ever since she was a pre-teen. These days her bold, vibrant, animal-friendly line of cosmetics have an international following. That has enabled Doe Deere to find success on her own terms
and share her unique make-up with like-minded individuals all over the world.