One Of Bradesco’s Staff Will Be The Bank’s CEO From Next Year

Employees are among the most critical assets of any organization, and Brazil’s Banco Bradesco SA is committed to rewarding its high-performing staff. The bank’s management has a policy which prioritizes Bradesco’s employees whenever a leadership vacancy arises. Presently, the bank is prospecting for a new chief executive officer to assume office as from March 2018, and the bank’s leadership has clarified that it will pick one of its staff currently in a mid-level management position to replace the outgoing CEO, Luiz Carlos Trabuco Cappi. Some candidates thought to likely succeed Trabuco include Mauricio Machado de Minas, Alexandre da Silva Gluher, Domingos Figueiredo Abreu, Josué Augusto Pancini, Marcelo de Araujo Noronha, Octavio de Lazari, or André Rodrigues Cano.

Bradesco is among the few institutions in Brazil that are genuinely determined to developing its employees. When the outgoing CEO took office in 2009, he established the Unibrad Corporate University. His vision was clear: to empower both Bradesco’s staff including the management team. Unibrad has performed as expected as the GlobalCCU Awards crowned the university the “Best Corporate University in the World.”

The initiatives that Bradesco has in place tailored to motivate its employees have proved productive owing to the low employee turnover. The seven individual thought to be the front-runners in the race to succeed Trabuco have worked at the Osasco based bank for an average of 31 years. In fact, apart from de Minas and Noronha who joined the bank in 2009 and 2003 respectively, the remaining five started working at the bank either in the ‘80s or ’70s. Then there is the outgoing CEO who has served for over 48 years at the bank. But Lazaro de Mello Brandao who was the chairman of the bank until October 11, 2017, was perhaps the longest serving employee of the bank; he joined Bradesco in 1943—the same year that the bank was conceived—and stepped down after dedicating over 74 years to the institution.

Read more: PDV exceeded expectations, says Bradesco president

Lazaro de Mello Brandao

He was first hired as a clerk at Bradesco. He worked tirelessly always meeting the targets set for him. Apparently, Brandao impressed his superiors as he ascended the corporate ladder year over year. In 1981, Bradesco’s management appointed him the second CEO of the bank; he succeeded Amado Aguiar. Ten years later, he was elected to chair the board of directors of the bank. He held both positions simultaneously until he left the presidency of the bank in 1999. However, he continued as the chairman of Bradesco until last month. Brandao, 91, made a personal choice to retire to allow the continuity of the bank’s leadership.

Luiz Carlos Trabuco Cappi

Like Brandao, Trabuco was hired in 1969 to discharge clerical duties at the bank. And like Aguiar, he hails from Marilia. He embodies the DNA of both Brandao and Aguiar whose foremost missions revolved around making Bradesco prosperous. So far, Trabuco has demonstrated that he has the interests of Bradesco at heart.

Trabuco has followed Brandao’s footsteps, from being a clerk, Trabuco was appointed to be a marketing director. He did not stop there as his worked earned him various positions in the bank until he was made in charge of Bradesco Seguros, an insurance subsidiary of the bank, in 2003. What followed was his appointment to the bank’s presidency six years later. He was recently appointed to take Brandao’s spot on the board of directors. He will hold the presidency and the chairmanship posts until sometimes next year when the bank will have appointed a new president. Trabuco will then concentrate on discharging the chairmanship duties. Trabuco studied Philosophy at de Marília (now UNESP).

Search more about Luiz Carlos Trabuco:

Leave a Reply

Your email address will not be published. Required fields are marked *