An article on the website Texas Monthly discusses Whitney Wolfe Herd’s popular dating app Bumble. The writer of the article, Sarah Hepola, begins by describing how she stumbled upon the app. Her experiences with other dating apps such as Tinder and Match did not give satisfying results. After reaching her wits end, she downloaded Bumble and was imminently surprised by how female oriented the service was for users.
The author was shocked at how the big selling point of the service was how it puts messaging in the hands of females. Its up to the females to start contacting males. Its not as if women couldn’t do this before, but now its presented in a environment where that is commonplace. Bumble makes women feel on an equal playing field with the men. Later, Sarah had an opportunity to interview the CEO of Bumble: Whitney Wolfe Herd.
People commonly mistake Whitney Wolfe Herd for a men, due to the industry simply being male dominated. Her history begins with the creation of Tinder in 2012. Meet the Tinder Co-Founder Trying to Change Online Dating Forever Unfortunately, a lawsuit over the relationship with her boss soon resulted in her dismissal of the team. Dispute not wanting to return to the dating app scene, Whitney Wolfe Herd was bombarded with various offers. She accepted one offer and focused on developing an app with a single concept in mind. It needs to be user-friendly for young adult and teenage girls. The service launched in December 2014. There was much negative news regarding dating apps at the time, but they held their ground and marketed it as an “safe and respectful community” for users. Overall, the app’s slogan “Make the first move” has been a driving force of the service since it began. Bumble’s Whitney Wolfe: ‘I’m worried we’re alienating the good guys’
Whitney Wolfe Herd has had a very successful carrer. Between Tinder, Bumble, and all the negatives in-between, she has come a long way. Feminism is not something she directly considered when making Bumble. It simply turned out that having women take the first step leveled the playing field. The user-base loves the service. Women and Men alike have had successful matches. At the end of day, Whitney Wolfe Herd believes users should always just do whatever they think is right. Bumble App Founder Whitney Wolfe’s Epic Wedding in Positano, Italy