Individuality according to CEO and founder of Lime Crime means being herself and fearless. Doe Deere was born in Russia and raised in New York City. With her wild and unapologetic personality, she brought to life her brand and line of makeup and hair products that defines each person who uses it.
Doe Deere’s brand has been called, “Home of the Unicorn Queen.” Honestly, with her loud hair and the fierce look, she does not hold anything back. She is extremely hard working and passionate about her brand and what she wants to promote to all. Lime Crime supports veganism through her products, and none of the products are tested on animals.
Doe Deere has admitted graciously that as an entrepreneur she has made some mistakes; and the company has had a few bumps along the way. However, she has also stated that it is to be expected since starting a company from the ground up is a difficult undertaking. But with dedication and having the right team on your side they have indeed come a long way.
One of her biggest excitements is to know more about Generation Z. She wants to know more about the first generation ever that has always had access to online shopping and how they differ in all sorts of ways from the older generations when it comes to styles, trends, and access to purchasing products. Since she sells exclusively online, she must understand more of her market and the people that she is trying to showcase her brand.
As a leader in her industry of an online cosmetic store, she knows that she must always stay ahead of the trend by making them. As the “Unicorn Queen,” her fashion sense and statements keep her ahead of the game and make her cosmetic line one of the most sought after. Doe Deere is not a woman to be underestimated, and people cannot wait to see what she will come up with next.